Are You Making The Right Use Of Marketing Automation Solution?
Marketing automation option is often thought of as the panacea to all the marketing and advertising woes. To many with the marketers it is similar to a 'set it and forget it' sort of solution that can move the leads swiftly through the sales cycle with no extra the energy for work. However what they don't get is always that with all the solution alone will not suffice. Actually a lot of the organizations do not realize the total value of an investment made in marketing technology. The fact is that if you are intending to depend solely by using an automated tool to nurture your contacts and leads, you are in for many big trouble.

Using barely marketing automation means to fix grow contacts list

One major disadvantage of only using a computerized solution for the purpose of adding new contacts to your database is that you simply will exhaust people it is possible to direct your marketing efforts to shortly. Generally, e-mail marketing lists keep losing its relevance to some degree with every passing year, retaining on average 75% from the members after each year because of overturn at companies. With folks swapping jobs and firms undergoing management changes, the current email addresses no longer remain valid after sometime. Because of this you get having a pretty deflated e-mail marketing list that you can't rely on to create leads.

Merging marketing automation solution usage with sales efforts

Marketing automation by itself isn't bad. However you must pay attention to filling the top the sales funnel by luring and adding net new contacts for your database while optimizing marketing automation efforts simultaneously. Practicing inbound marketing is the greatest approach to achieve your target. You could make interesting and internet search engine friendly content that addresses your prospects' needs and queries and employ social media marketing to advertise that content and extend your reach. Convert the visitors into prospects or leads using proper call-to-action and land pages. They are going to make up for the 25% of members which you lose to list expiration annually.

Using marketing automation solution in all its complexity

Even if you're dedicated to growing your e-mail marketing list plus the automated solution usage, unfortunately, most organization neglect to make better use of selling automation solution; barely leveraging the complex features like lead intelligence, contacts' behavioral traits, etc which can be employed to plan and craft segmented and personalized marketing campaigns. Rather, each goes using a one-size-fits-all approach that results in a series of spam mails that lack targeting. And that is mainly because of dearth of integration between their marketing channels.


Marketing automation option would be an important element for each and every organization to develop business. In the event the marketing automation solution, marketing database and marketing analytics tools are properly integrated it is simple to segment your communication in the most beneficial method to address your contacts' needs and interests. Just what exactly you must do is include technology marketing into your inbound marketing strategy to become successful. Leveraging marketing automation solution inside a comprehensive way is what's required to be precise.